(2) The purpose of this project: As we mentioned in the title, we are going to do our project for ‘Marketing communication strategy of KT’. Based on the basic information of market size, target customer, and big competitor, we are going to do brief PEST and STP analysis. And then we move to our main topic for communication strategy by using advertising course materials we learned before. Fina
3) Message strategies
Like mentioned before, the advertisement is focused on the premium chocolate series introduced by Ms. Green. The only female character in M&M’s, Ms. Green introduces new premium product to the customers and appeals its sexy image and implicitly tells the customer that this product is for hot women. According to the Rossiter & Percy grid, M&M products can be placed in the
바디샵 (The Body Shop)
순수 자연주의를 바탕으로 스킨, 바디와 헤어 케어 소매제품 회사
56개 국가에서 2,200여 개의 매장을 운영하는 international brand!
선정이유
최근 기업들의 사회공헌이 중심 화두로 등장하면서,
적극적인 사회참여를 통해 사회와 환경의 긍정적인 변화를 위해
노력하는 바
광고효과 극대화를 위한 매체 집행 전략
Mega Trend 소비의 개성화, 다양화, 고급화 → 맞춤형 소비, 맞춤형 생산시대로
가치가 갈수록 커가고 있음. 그럴수록 사회 구성원들의 다양화된, 자기중심적 맞춤형 소비성향은 더욱 두드러지게 나타날 것 임.
다양화, 개인주의적 소비성향
현상
인구구조의 변
message that "SENS is the perfect laptop computer" by presenting perfect functions of SENS which can fulfill consumer's needs and values perfectly in each advertisements. Thus, the message it wants to present under 'It SENS' slogan is :
The laptop computer which has everything, Perfect laptop computer SENS ! This result is based on our analysis of creative strategies of SENS advertisements.