Mobile Office는 기업 내에 있는 업무 시스템을 데스크탑 PC, 브라우저를 통한 인터넷환경에만 귀속되어 운영되는 단점을 보완하여 언제 어디서나 Mobiled을 통해 업무 시스템에 접속하여 일을 처리할 수 있는 것을 말한다.
이 Mobile Office를 통해 실시간으로 업무를 처리하고 고객의 요구사항을 즉각적으로
mobile revolution, moving center of value creation from hardware to software, mobile convergence and change of media. Because of these issues, companies have to develop new business model and must prepare in these like changes.
2.2 Internet Ad. Industry
In 2007, Subprime mortgage crisis occurred in the states, the US economy approached in depression because of liquidity problem of finance. U
wikis, social networks, podcasts, photographs or pictures, video, rating and social bookmarking(tagging). By applying a set of theories in the field of media research (social presence, media richness) and social processes (self-presentation, self-disclosure) Kaplan and Haenlein created a classification scheme in their Business Horizons (2010) article, with six different types of social media
trends, businesses have built unique global strategies even within one industry, such as the automobile industry. As a solution for the saturated mature markets, leading players in the car industry are seeking growth in emerging markets. Many major players already are increasing their participation into emerging markets, mainly the BRICs industry, where the potential for market growth is high.
● Definition of digital nomads
Digital nomads are individuals who use technology and the internet to work remotely from any location in the world, allowing them to have a location-independent lifestyle. Digital nomads often work as freelancers, entrepreneurs, or remote employees for companies, and they typically use laptops, smartphones, and other digital devices to communicate and collabora