statistical significance.
However, asking that consumers develop an increased willingness to buy in MPC site when they are shown better prices is still an important thing.
So, we conducted sing item analysis, and the results of the ANOVA for the item ‘Having done a mobile price comparison, I am now going to order the product from the Internet using a PC?’ is also concluded that there are no
ICT ?
Information & Communication Technology
First used in 1997 in a report by Dennis Stevenson to the UK government.
Today,
The range of goods and services delivered via the medium of ICT continues to expand.
Companies and organizations, and related value chains and value networks need some sort of IT support.
In the past,
ICT, just regarded as only new kind of technology
lo
statement that HMC to become a trusted lifetime partner of their customers. They are trying to bring a new perspective of automobiles through innovative mobility solutions based on human-centric, eco-friendly technologies and services; They are putting effort to 1) bring a new perspective to automobiles, 2) innovate mobility solutions, 3)Human-centric, eco-friendly technologies and services.
mobile setting.
1.2. Background of Location-Based Service
1.2.1 LBS Market Growth
With the increasing rate of Smartphone penetration, mobile information services using personal information is becoming progressively important. As global Smartphone penetration increases, 80% of Smartphone users are expected to use LBS (by 2013) and the global market for mobile LBS will increase from $2.1 billio
1. Introduction
Neuromarketing is a marketing strategy in which neuroscience is applied to collect information on people’s physical and brain reactions. The information is then used in various marketing strategies. When analyzing brain functions, neuroscientists generally use either electroencephalography (EEG) or functional magnetic resonance imaging (fMRI) technology. EEG measures fluctuatio