1. Korean Wave Phenomenon
The Korean Wave is a phenomenon sweeping through Southeast Asia and China. Intensified by the sudden surge in Korea's national image brought on by the 2002 FIFA World Cup, the Korean Wave started with the rising popularity of Korean pop stars such as Ahn Jae-wook. More recently it extended to a boom in Korean-made TVdramas such as Winter Sonata and Autumn in My Heart,
TV program
- Price : Free(event) to expensive(Broad)
- Promotion : Simply selling CD, concert ticket by advertising(irregular), event
- Place : First Korea to 4 nations -> Expand to all Asian nations
Macroscopic perspective
1. Indonesia
- Demographical perspective
-Indonesia has 230,000,000 estimated individuals, 85% of whom are Indonesians and 15% consisted of Americans,
[Partnership Relations within 19Years]
Three Stages in these Comprehensive Relations:
Developing good relations
Both countries are significant regional power,
and shares the common peaceful co-existence
[Prospects of Two Countries Relationship]
- POLITICALLY
Total mutual cooperative relationship
Mediator of NK’s nuclear issue
The actor of the Korea peninsula pro
dramatically increased and also it has expanded many other stores to the whole country.
2) History
Aim points
Naturalism ‘The Face Shop’ Naturalism, products inspired by nature.
Variety ‘The Face Shop’ offers variety to meet the all.
Value ‘The Face Shop’ offers high quality products at affordable prices.
◈Product propensity
Many previous cosmetic companies used
Ⅳ. Analysis of STP of the two company
1. Analysis of the Korean air's STP
(1) Market Segmentation for the Korean air
① Categories of haul: Short haul market VS Long haul Market
② Categories of flight mode: Scheduled flight VS nonscheduled(kind of chartered plane flight)
③ Business passenger markets VS Leisure passenger markets
④ Passenger services markets VS Cargo services