4. situation analysis
SWOT Analysis
ㆍStrength
- Appeal to the customers as a domestic product
- Technical skills based on OEM
- Positive Worldcup image to appeal to the consumers
- Wide range of items
ㆍWeak
- Weakened brand image
- Inefficient domestic labor costs
- High price ratio compared to the brand image
ㆍOpportunity
- Brand awareness level increase
- Offensive but co
I. Introduction of currency wars
War using the exchange rate policy has been sustainable like Europe’s exchange rate policy in the early 20th century and Japan’s exchange rate policy after World War II. Recently, Economic purposes such as restoring slowdown of economy due to financial crisis and recovery of trade deficit are combined with political purpose and retaliatory currency manipul
I. Keeping old customers
Situation
Nowadays, Many people use smart phone. Smart phone industry in Korea started lastly but it has the fastest spreading speed of smart phone. The driving force of rapid prevalence of smart phone is useful applications. We look into mobile messenger in many applications, especially Kakaotalk and my people. Currently, more people use Kakaotalk than my people. Kaka
The number of smart phone in use is over 50 million
People can do almost all tasks of computers on their smart phone.
- Internet surfing
- Sending a mail
By using various applications
The secret of
smart phone revolution
↓
Applications
More useful and convenient
“Lastly started,
but the fastest spreading speed”
2011. 12 (estimated figure) 77.8%
(This year an