new trends
Trugen should employ a strategy in which the brand strengthens
and expands within its product lines to meet the needs and wants
of various customers
Delving into this niche market can be beneficial for Trugen
Hiring two models, each representing his age group
– for example, Lee Min Ho and Park Sang Won – can be a good promotional strategy
Ⅰ. Introduction
1. Company information
SK telecom was established in 1984, known to be one of the most prestigious mobile communication companies in Korea. To extend their service, SK telecom found 11st street in Feburary, 2008. For the better administrative operation on their online market, SK telecom set up an independent subsidiary company 'Commerce Planet' to take care of 11st stree