세계 최고의 식품 회사로 소비자 마음속에 각인되고자 한다.
(5) 네슬레 Nutrition 산업
Nestle에 많은 제품들이 있지만 그중에서 우리 조의 주제인 Nutrition 사업에 관하여 언급을 하겠다.
Nestle는 현재 총 47개국에서 활발히 마케팅 활동을 하고 있으며 그 중 37개국에서 Nutrition사업을 하고 있다.
Ⅰ.Backgrounds1
Why Mongolia?
Large land few population
Shortage of vegetables and fruit
Low management cost
Why greenhouse?
Bad climatic conditions
Short growing season
Little vegetables and fruits
Objective specific target :
The analysis of effect of green house project on poverty reduction in Mongolia and the proposal to continue the project sustainably.
Ⅱ.Evaluatio
Community Nutrition
Children
Child Obesity
Easy to get Adult Obesity
Hyperlipemia, High blood pressure, Diabetes
Causes
Genetic fator + Food environment
Overeating, Lack of Exercise
Psychological cause, Eating habits
Treatment
Control the intake of energy
Behavior modification
Exercise cure
Cavity
Sucrose on teeth lactic acid Cavity
Difficulty of chewing ca
Goal & Objectives
Goal
The soldier’s health upgrade through the improvement of poor eating habits
Objectives
Short-term objectives
▶ Over 50% of attendants for this education understand and make sure the label of nutritious components(knowledge, action)
▶ Try to reduce eating processed food(attitude)
Long-term objectives
▶ After the program, over 80% of the attendances cut
The objectives of American
nutrition policy
. There are more than 580,000 people dead in one year because of the insufficient movement and imbalance food intake : chronic disease, arteriosclerosis, stroke and CVD
2. Unhealthy eating habits and insufficient movement lower the quality of life
3. The increasing number of children obesity become a serious problem in the USA
=> Chronic dis