Potential Customer Demands
Through the survey we were able to find out an approximate number of participants and their thoughts on trekking. As our core customers are the 20s and 30s our survey was done on them.
I have heard of trekking * I will take part in new activities 교차표
I will take part in new activities 전체
Never So So Not Bad Yes Absolutely
I have heard of trekking Yes
consumption and unleash the huge potential of the vast rural market.
2-3. The rise of the middle-class
A rapidly growing middle class has emerged. According to the National Bureau of Statistic of PRC (NBS), middle class refers to those with annual household income of 60,000 yuan (USD 7,230) to 500,000 yuan (USD 60,240). This group of people has stable income, can afford private-owned houses
★ 브라질 정치,사회
outlook
Population of 190 million people in Brazil is South America's leading economy. Population of Latin America's total population of 360 million people, as well as more than half the 8.7 million square kilometers of land area, the South accounted for 47% of the entire continent has an area. GDP in the world rankings in 2006, Korea ranked 10 of the world around
potential for making smaller cameras while retaining high-definition of DSLR. In conclusion, we select Canon as our company in that it can ensure a number of customers with the based brand awareness and it is also seeking for the new market out of the DSLR market.(Lifecam is action/outdoor camera) Also, as it is mentioned beforehand, Canon with the technology that keeps the quality of DSLR to com
Reference group
Group affecting directly or indirectly convention venue selection or participation behavior
Marketers will be able to establish competitive marketing strategy by analyzing the impact of consumer behavior by others.
*Important feature of the reference group
Even when not in actual contact with the group, reference group can give individuals a big impact
Activities Inte