magazine sales people who didn’t really understand how the new medium worked. Thinking of banner ads in the same way as they thought of a 30-second television spot or a print ad in a magazine, they sought to base their prices on the number of people who would see an ad-what in the trade is called ”exposure- based cost-per-thousand pricing .” (The shorthand is CPM, with M being the Roman num
Appeals to people who has common interests
Advertisers reach to specific market by small amount of budget
The quality of magazines are higher than
any other print media
Long time warrant to exposure the ad to people
consumers
Contact
situation
Newspaper
Pros - Clarified a social classes and regions - Awareness active repetition, they can use the ad over and over
Con
Evaluate Each Advertisement
대한항공
1 Headline
미얀마의 평화로운 분위기를 연상
항공사를 광고하는 것인지 여행사를 광고하려는 것인지 불명확
2 Subhead
Headline에서 제시하지 않은 이점을 언급
3 Body Copy
간결하게 핵심 정보를 표현하여 impact를 주려는 전략
문학작품과 역사 철학 과학을 포함한 각종 교양-학술서적은 물론이고 교과서, 성서, 영화, 가요, 외교문서와 언론보도 및 세계지도자 등 저명인사들의 어록과 자서전, 인터넷 등에 광범위하게 발견되는 오역사례들을 소개하고 있는 책 『오역의 제국: 그 거짓과 왜곡의 세계 -역사와 사실을 왜곡하고 인
1. Introducing of bottle water ‘오(O:EAU)’
O:EAU is SPC’s Paris Baguette. SPC is a company that is in charge of distribution for Baskin Robbins, Dunkin Donuts, Paris Croissant, and Samrim Foods. The current price of the product O:EAU is $1(1000won) per a 450ml bottle.
O:EAU well known for its distinctive design is designed by the designer, Karim Rashid, one of the top 3 industrial desi