LESION CHARACTERISTICS
뇌 손상 후에 행동적 변화는 다양한 요인들로 결정됨
: 손상의 크기, 부위, 종류, 기간, 뇌의 연결성의 변화, 개인의 병전 능력과 경험, 장애의 발병시기(나이), 대뇌 dominance의 패턴, 문화 및 역사적 배경, life situation, psychological makeup 등
1) Diffuse and Focal Effects
Diffuse lesion
원인 : 감
접근 (Demographics)
지리학적 접근과 인구통계학적 접근은 목표공중에 대한 초기단서를 제공해 주지만, 사람들이 왜, 어떻게 이슈에 관련이 되고 혹은 영향을 받는지에 대해서는 설명할 수 없다.
3. Psychographics
lifestyle and psychological characteristics
가장 보편적으로 사용
He roughly picks the dog up by the scruff of the neck, but as he turns it around we see that it is a
stuffed dog. Around its neck is a business card that reads, "You have been had by Ace Ventura -
Pet Detective." He breathes fire.
GRUFF MAN
Son of a bitch!
He smashes the dog to the ground.
EXT. ALLEY - CONTD
As the UPS Man/Ace rounds the corner, his shirt opens up at his pot belly and the Shiatsu
Blackness. Then a hint of green becomes EARTH. It lies across an expanse of space. Richly colored. Fertile.
A GIGANTIC ASTEROID cuts into frame, Burning into EARTHS ATMOSPHERE and striking down in the currant area of Guzumel, Mexico.
Voice : An impact equivalent to ten thousand nuclear weapons detonating simultaneously.
A HUGE DINOSAUR FOOT steps down hard and is VAPORIZED with a deafening ROAR.
is applied to a paper mache surface, and a popsicle stick is pressed into place. (We are TOO TIGHT to see the object being constructed.)
CLOSEUP - KRISTEN PARKER
Kristen (16) is strikingly pretty, despite the dark, tired circles under her eyes. Shes exhausted, but desperately trying to stay awake. She wears pajamas and robe.
Her head nods, her eyelids close. She snaps herself awake.
CLOSEUP - THE