Ⅰ. 개요
1891년 미국의 네이스미스(Naismith, J.A.)는 겨울 내 실내 체육관에서 무미 건조한 체조로 나날을 보내는 학생들에게 무엇인가 적당한 스포츠가 없을까 하고 생각하였다. 그는 학생들을 위한 새로운 실내경기의 창안에 몰두한 결과, 오늘날 겨울철 실내 스포츠의 꽃으로 불리는 농구를 고안하였다
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Target Market
우리의 Target 고객은 35-44세의 $50.000이상의 수입원을 갖고 있는 결혼한 남성이 주 target이다.
지역적으로는 오토바이를 마음껏 즐길 수 있는 서부지역을 target market으로 하였다.
Media Objective
1월부터 2월
미디어 목표: reach 70, frequency 3
3월부터 5월
미디어 목표: reach 90, frequency 5
McCafe
Despite McDonald’s series of successful strategic evolution, it may face irreversible risks when not properly managed
- Prolonging lines for coffee can eliminate McDonald’s traditional customers looking for quick food.
- Result of the entry into the coffee market has fallen short of anticipation
2. Current situation
2.1 Business Model
- Speed and Decision making
Ortega, Castellano wanted to take advantage of the intelligence and trust the judgement of employees throughout the company, instead of relying on a small set of decision makers. So store managers were given much more responsibility than those at other large clothing chains.
A group of people at La Coruna called "co
The first Zara shop opened its doors in 1975 in A Coruña (Spain), the city that saw the Group's early beginnings and which is now home to its central offices. Its stores can now be found in the most important shopping districts of more than 400 cities.
Zara is present in 72 countries, with a network of 1.292 stores in prime locations of major cities. Its international presence is a testam