the first mover in traditional tofu markets which were centered around small businesses by releasing first wrapped tofu which is made up of organic bean. They opened upthenew wrapped tofu market and got about 85% market share. However, After the appear of CJ 제일제당's ‘행복한 콩’, Pulmuone's market share was dropped by 53%. CJ still embarks on aggressive marketing campaigns to get
and made a new outlet for the video rental service. On April 1998, they opened the website www.netflix.com and buckled down for business. Members of Netflix, who pay the monthly fee, can just simply click on the movies they want at the website andthen the company sends the DVDs totheir home. They could rent no more than 3 DVDs at once, andto rent another movie, the customer has toreturnthe D
The competitive substitutes are transforming with technical innovation. This might be a huge threat to eBay once they become true rivals as eBay haven’t performed any innovation yet. Also thetraditional competitors begin to invest for innovation. For example, amazon.com developed the hardware and software platform called ‘kindle’ for reading e-books and other digital media. This brought a
thetraditional wet markets and small marketing industry's share has gradually decreased.
This appeared new type of companies change the price and shopping environment to increase consumer welfare and enhance the efficiency of the domestic marketing industry. In addition it brings the activate consumption by meeting the change of the consumer's shopping needs. and in recent years by opening sto
and it’s still in business today. In the early 1900s, thanks tothe large population of Italian immigrants, pizzerias enter to cities of the U.S such as New York and Chicago most notably. 1945-1960, pizzerias began opening all over the country of the U.S. In the late 1950s, early 1960s, today‘s largest pizza chains (pizza Hut, Domino’s Pizza& Little Caesars) began popping up all over the U.