측정의 정의
관찰대상이 가지고 있는 특성에 대해서 일정한 규칙에 따라 기술적으로 수치나 심볼을 부여함으로 계량화 하는 것
개체가 가지고 있는 속성을 관찰하여 변수 값으로 표현하는 것
Measurement 의 가장 중요한 측면은 특성에 대해 어떻게 숫자를 부여 할 것인가에
대한 문제
숫자를 적용
Ⅰ. Current status of Korea's marketing channel
After opening of marketing industry in 1996, a variety of new companies began to emerge in South Korea. The rapid growth of discount stores, TV home shopping and Internet shopping make the marketing industry change rapidly. This phenomenon in the marketing market means that marketing firms stick together to achieve the economies of scale. Accordi
characteristics of Android, second, future market prospect of Android, and third, the absence of the Korean companies countering Android.
First, Google’s Android has unique characteristics and relative advantages when compared to its competitors such as Apple. The very first and most outstanding feature of Android is its openness. Anybody can access to Android on this website, downloading pl
increased 3 times
(3) Student movement
(Jeongongto movement)
2. Characteristics of
Dankai generation
(1) Living & consumption trend
Independent: prefer solving problem by themselves
Propensity to enjoy their old age life with husband or wife
Over half of Dankai generation well knows their retirement allowance scale
scale from 0-7)
a) Would you buy this coat at this present price?
b) Would you buy this coat if Zara increased price by 20000W ?
c) Would you buy this coat if Zara decreased price by 20000W ?
d) Would you buy this coat if Zara increased price by 400000 W?
e) Would you buy this coat if Zara decreased price by 40000W?
f) Would you buy this coat if Zara increase price by 60000