FDA는 U.S. Department of Health and Human Service(미국 보건복지부)의 산하기관으로서 미국에서 가장 역사가 깊고 가장 신임 받는 소비자 보호기관 중의 하나이다.
FDA의 가장 중요한 역할은 소비자가 사용하는 제품에 대하여 안전성과 효율적인 생산, 유통, 판매 등을 관리하여 공중위생을 보호하는 것이며 소비
③ Psychographic Segmentaion의 한계
- Psychographic는 Brand Reinforcement와 Positioning에 효과가 있는 것으로 여겨짐
e.g > Pepsi Generation Campaign은 젊은 세대의 문화에 속한 그룹과 연합하여 성공
을 거두었지만 매출 신장에는 영향을 미치지 못하였음.
but > product purchasing history, product loyalty 등이 소비자의 attit
Ⅰ. Definition of some terms which will be used and concepts of marketing
1. What is the marketing?
-Many people regard the marketing as sales or advertisement. This is not wrong, but it is a little bit insufficient to understand the marketing wholly. In the marketing, ‘market’ means customers or consumers who buy some products in the market. It is the first step for comprehending the m
Senior cafe
“A café as a social gathering place for seniors”
Fulfill the needs of seniors
Classy interior and comfortable atmosphere
Healthy drinks and meals
Places for meeting
1. Brief Explanation on Business Idea
We planned a Café for seniors. Korean Society is rapidly getting older. An aging society is not just a term appears in article, but the reality that we must face. But there are barely any places for seniors especially aged between late 50s and 60s. From this, we came up with an idea for Senior Café. Our basic concept is “A café as a s