“How to enhance consumer mobile game
purchase and usage experience“
To define the consumer needs during the mobile service purchasing and usage
To map the consumer journey
To define the optimized consumer offering
To define the right channel for the consumer offerings
Mobile game users want to get more supporting information and service to make a good decision for choosing i
map has developed qualitatively due to huge growth in telematics industry. Second, portal sites now provide much more improved services than before. In conclusion, the background of this project is that the generation of E-tourism has come.
3)Change of Customer Needs
First of all, service users' expectation level has risen due to prevalent online / mobile map services. Moreover, it has bec
user & Clausing, 1988) It also is reported to increase cross functional integration within organizations using it, especially between marketing, engineering and manufacturing.
The basic structure is a table with "Whats" as the labels on the left and "Hows" across the top. The roof is a diagonal matrix of "Hows vs. Hows" and the body of the house is a matrix of "Whats vs. Hows". Both of these m
user & Clausing, 1988) It also is reported to increase cross functional integration within organizations using it, especially between marketing, engineering and manufacturing.
The basic structure is a table with "Whats" as the labels on the left and "Hows" across the top. The roof is a diagonal matrix of "Hows vs. Hows" and the body of the house is a matrix of "Whats vs. Hows". Both of these m
user interviews
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③ "Beyond Design: An Insight into the Synergy of Design and Management"
After graduating from college, I gained practical experience in various design teams. Through this process, I realized that strategic project management and efficient operation are essential to create the real value of design. No matter how excellent the design is, if it fails to manage