to comments. Amazon.com basically offers product information and price comparison information to customer, who in turn added more reviews and comments so all Amazon.com online shoppers could purchase more rationally.
Amazon usually gets customers’ information by web cookies, which gathers the information of internet users. By utilizing web cookies, the company can have records of what the indi
web- and mobile-based technologies to support interactive dialogue and “introduce substantial and pervasive changes tocommunication between organizations, communities, and individuals.” Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and excha
to her important criteria. She thinks what is strength and what is weakness about each different products. This is a third step, Evaluation of alternatives.
Finally, 은주 choose one of alternatives, it is best for her. It is product choice.
The consumer decision making process is not finished yet. The last step is postpurchase evaluation. It means that she is finally thinking whether her de
consumers showing cynical manner and reverse positioning brand determinated forward other way which is not expected to customer through the unique idea. Among the three ways, we expected what is reverse positioning brand, how to be used in which forms in the markets and how to be developed in the future. Specially, as it is difficult to define the definition clearly, we will help understanding th
toconsumers through platforms like YouTube, smartphone services, and much more. Rather than promoting the brand, this type of marketing encourages consumers to voluntarily perceive the contents and find interest in them. Lastly, emotional relationship, where emotions and feelings of consumers are significantly emphasized, is obtained through neuromarketing. Understanding how and whyconsumers fe