도구
- 브로슈어 : 기업에서 제공되는 서비스 및 상품에 대한 전반적인 홍보지(기업의 특성 표현, 기업의 장점 극대화, 고객의 이익 표현, 객관적 자료를 통한 신뢰감 형성이 필수 요소)
- 에뉴얼리포트(Annual Report) - 해당 기업의 한 해 동안의 사업 실적과 함께 기업의 비전을 홍보하는 매체물
(2)Weaknesses
One of the biggest weakness of Samsung is they don't have the strategic model. This is not only Samsung's problem, but the problem is Apples's Iphone, HTC's HD2, RIM's Blackberry are all strategic models that is preoccupying the current market. Another weakness is Samsung's design. Apple's Iphone is popular for its simple design, and HTC and Blackberry are launching distinctively
1. The accountants’ estimates in Exhibit 2 use the “most likely” sales projection in Exhibit 1 for each year. Is this appropriate? Explain.
In Exhibit 1, there are three probability of annual sales; 1,350,000lbs whose probability is 0.1, 1,650,000lbs whose probability is 0.6 and 2,250,000lbs whose probability is 0.3. Among three cases, the accountants use 1,650,000lbs, which is the “mo
interest on the notes and repay the principal in 5 years(maturity)
- The yen is expected to be appreciated (vs. the baht) in the future
Annual % Change in Yen (vs. Baht)
Probability
0%
20%
2%
50%
3%
30%
But since its future is uncertain, CFO compiled the following probability
- These expected appreciation of the yen should be taken into consideration for effective financing
Annual report includes basic summary of the company, Properties, submission of matters to a vote of security holders, financial data, consolidated financial statement, report of independent registered public accounting firm, share holder information, board of directors and so on.
HP ’s annual report include CEO letter first. And it introduce their major member and executive team. Fro