● Effectiveness of capturing consumer attention
① Model : No a specified model, No celebrity.
자사제품에 대한 소비자의 자아 관련성을 높이기 위한 방법 중 하나인 '표적소비자와 유사한 모델'사용 (One method of increasing the self-relevance of its products for consumers is a using models who are similar to target consumers.)
▶Good
Among principle of G
부주의적 맹시 (inattentional blindness)
부주의적 맹시란, 자신이 주의를 기울이고 있는 대상 외의 것이 눈에 보였었는지 기억할 수 없는 현상을 일컫는다.
- 교과서에서 설명하고 있는 실험 한 가지
검은 셔츠의 사람 3명과 흰 셔츠의 사람 3명이 공을 주고 받는 장면과 1분짜리 비디오 테이프를 겹쳐
1. Exposure
Reaching the Consumer
º Traditional Media and Distribution
Exposure occurs when there is physical proximity to a stimulus that allows one or more of a person’s five senses the opportunity to be activated.
This activation happens when a stimulus meets or exceeds the lower threshold: the minimum amount of stimulus intensity necessary for sensation to occur.
Product plac
The experiment attempts to study
if distractor effect is due to ATTENTIONAL SHIFT rather than the changes of perceptual load level
To vary the degree of attentional shift,
two different presentation time of 50ms and 250ms will be used in this experiment.
Attentional shift indicates moving the focus of attention
Overt attentional shift
changes in the focus of attention with th
Main Content Main Content
Business
type Specialty Apparel Production Clothing, Cosmetics
, Lingerie
Nationality Sweden Year
Established 1947 yeas
Founder Erling Persson Employees 64,680 Employees
Market sets 1, 490 sets Globalization Europe, the United States and 29 countries
Store
operations 100% self-control Eexcutive Stefen Persson(CEO)
Concept Fashion an