and Pusan. In total, SPAO has seven stores throughout Korea. And on April 2010, the company has entered and positioned itself also in Lotte.com online shopping mall.
c. SWOT Analysis
The strengths of SPAO include quick response (QR) system andcollaboration with Korea’s top designers. Different from other fast fashion brands such as Mango and Zara which introduce new products on monthly or s
and acquire complete control.
Learn the rest of the history by selecting another chapter from the drop-down menu on the right.
ANDLER ERA>
On May 1, 1889, Asa Candler published a full-page advertisement in The Atlanta Journal, proclaiming his wholesale andretail drug business as "sole proprietors of Coca-Cola ... Delicious. Refreshing. Exhilarating. Invigorating." Sole ownership,
A part of the product price is paid for a license fee
☞ Licensed French designer brand “Lolita Lempicka”
“inefficient”
Place strategy
Only made in France strategy
Selective distribution
☞ Focused on department store
Holds direct distribution
☞ Without going through other wholesale andretail
“Efficient”
Enable to make High quality brand image
Executive Summary
SPA brand is Specialty retailer of Private label Apparel. "SPA" is a clothing retail strategy that is commonly known for its efficient and reasonable price labeling, quick trends adoptability, and well known world-wide branches. Manufacturer is main body of decision making because he/she manages everything from manufacturing to circulating. Trough vertical integration of pl
SPA
SPA is acronym for Speciality Retailer of Private Label Apparel,
It means not only manufacturer also selling apparel companies.
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Fashion Brands that Directly Producing, Distributing, Retailing
Operate factory shops so that can offer goods in cheap price
Accurately apprehend customer's needs and reflect them into the goods