Biggest cosmetic company in South Korea, with 39% market share (1st)
Powerful and well established brand shops (ARITAUM, ETUDE, Innisfree), with 25% market share (1st)
Wide range of brands and diverse product lineup, with about 30 brands
Net sales 69.3 billion won, Operation profit 14.8 billion won in the first-quarter
Overseas expansion, in more than 10 countries, from France, C
Ⅰ. Current status of Korea's marketing channel
After opening of marketing industry in 1996, a variety of new companies began to emerge in South Korea. The rapid growth of discount stores, TV home shopping and Internet shopping make the marketing industry change rapidly. This phenomenon in the marketing market means that marketing firms stick together to achieve the economies of scale. Accordi
trial, create buzz and give good impression while minimizing the cost.
For distribution, Oxford Toy already has good domestic channels. However, it needs a company online shopping mall to provide better accessibility for their collector-level toy items and individual bricks.
Finally, Oxford need to maintain growth to stay competitive against Lego Korea's success, and should keep investing.
Main Target: 음악은 좋아하지만 Mnet은 멀리했던 2034 1020 지향 이미지 탈피한 ‘깊이 있는 음악방송’이라는 브랜드 가치 전달 Sub target: 기존1020 충성집단 아이돌팬덤으로 오인받았던 그들에게‘문화를 즐기는 사람’이라는 자부심 부여 최근 듣는 음악의 맛을 알게 된 3540 양질의 음악 프로그램을 통해 ‘