Social Capital in SNS
-The value ofSNS in digital age and suggestion for better communication through SNS-
Introduction
With development of technology andincrease of capital,today’s communication tool is changing into ‘open’ and ‘participation’ communication tool. These characteristics of digital age’s communication are expressed by the concept ofSNS.
Also, with and develo
Introduction
With development of technology and increase of capital, today’s communication tool is changing into ‘open’ and ‘participation’ communication tool. These characteristics of digital age’s communication are expressed by the concept ofSNS.
Also, with and development of Web2.0 and wide propagation of internet, SNS, Social Network Service became one of the hot trends to
Characteristics of Recent SNSs in Korea
More Integrative
Blog + Contents (music players, video clips, games.. etc) + SNS + Personal Homepage
More Simplified
They are easy to use because user interface structures are more simplified than before.
More Suitable for Korean
Because of being able to using Korean & lots of contents those reflect distinctive culture & emoti
What is Social Commerce
◎ Social Commerce
- A type of e-commerce making use of Social Network service(SNS)
- The term social commerce was introduced by Yahoo! in November 2005
◎ Characteristic of Social Commerce
- Consumers actively part in promoting the product on the SNS to satisfy the minimum volume of sale
Brief Comments about groupon
◎ Reasons Why
- On t