Integrators of talent of others
Finance resources (their own)
Promotional efforts through social networks in their roles as
crowd-funding participants
‘Post-materialist values’ (Ingle hart, 1990)
pursuing the value of amusement,
a wish to fulfill
a feeling of fruitfulness
1. HBS Twitter Casestudy 트위터는?
☞ Tweet “지저귀다”
140자 이내 단문으로 개인의 의견이나 생각을 공유하고 소통하는 사이트 여부에 따라 단순 일기장, 메모장, 마케팅도구, 펜팔 등 무궁무진하게 활용
9억 7,400만명(2014)
총 트래픽량 75%
광고수익 65%
☞ 탄생배경
2005 미국 샌프란시스코 벤처기업인
Crowd funding is a collective cooperation by people who network and pool their money and other resources together, usually via the internet, to support efforts initiated by other people or organizations. This new way of funding in the current information society is closely related to the concept of ‘Network Society’. It describes several different phenomena related to the social, political, e