of the main incentives for the nations to behave and interact with other nations
Diverse factors of
East Asia Economic Regionalization
ASEAN is the organization to accelerate the economic growth, social progress and cultural development in the region through joint endeavors in the spirit of equality and partnership in order to strengthen the foundation for a prosperous and peaceful commun
of price about 3,000~4,000 won. This price is possible because they reduced the cost of the product and cut down distribution channel.
By keep advertising the conceptof naturalism, they tried to increase their brand image and power and it worked successfully. They used huge money on hiring celebrity to advertise their product and tried to convince that even though it is cheap, the quality is hi
-4p strategy
4p strategy includes conceptof product / price / place /promotion. This strategy is made purpose to market systematically. Because Starbucks also is company, so it has 4p strategy, too.
*product
Starbucks pursue diversity of product. Caffe latte, cappuccino, Americano, etc. starbucks sells more than 20 kinds of coffee. And because it sells goods like mug cup, it became to sell s
1. New Target
2. New Brand concept
3. New Marketing Strategy
Events Overview
Increase of smart-phone users, marketers began to interest in QR Code. However, because of the common QR Code, we focus on Designed QR Code
Purpose
By attaching QR Code in the bottle, consumers can scan it and it will be connected to the teaser advertisement which shows diverse images of extreme spor
of fashion industry
There are large numbers of brands in fashion industry now. There are so many brands that currently exist in the present and so many characteristics as well. All things are different; Style, target audience, price, etc. The peculiarity is, not only in military hierarchy, but also there is a rank between fashion brands. From luxury brand to cheap brand, it is very diverse. It i