Product differentiation
Since the USGA limitation on dimension, volume, CT, and MOI, most golf club manufacturers were trying to achieve differentiation in drivers either lowering the center of gravity to increase launch angle or by offering clubs with adjustable features.
Nike Golf, Callaway Golf, Nickent Golf, and Nicklaus Golf had introduced drivers using square or other geometric shapes to
of each order, and discovered that the number 2 order was unprofitable. But Midwest’s previous cost system ignored it and assumed number 2 order as a profitable order like the other ordinary ones.
These kinds of careless accounting method will lead company into the bigger loss in the near future,because company will not be able to recognize the serious problem in cost analysis. For company’s
of mass media, 24/7 cable news channels and the internet have brought new awareness to the mass of how the rich and famous live. This has given people everywhere a growing appetite for the good life and the feeling that it is within one’s grasp. Female consumers now tend to closely look at what celebrities carry rather than how their pants look like at red carpet. With the rich distribution ch
3. Expanding Investment on Endorsement with Tour Professionals
Because it became difficult to diversify products due to regulations, golf equipment manufacturers relied more on endorsements of famous touring professionals. As the number of people interested in recreational golf boosted after Tiger Woods’s appearance in 1995, the number of people exposed to golf broadcasting or golf magazines
of time
2) Expectation of increase in fixed cost efficiency by prolonging its business time.
Consideration factors which doesn't appear on the number
1. Increase in heating cost during winter season
2. Seasonal factors
3. Realtor’s opinion
4. Advertising effect which included in consideration factors of business time increase
5. 24hours Competition with rival restaurants like “명