1. Corporate Profile
SAS Institute
SAS Institute is a Cary, North Carolina- based developer of analytics software. It owns the largest market share for advanced analytics and is one ofthe world's largest private software companies. SAS (pronounced "sass") develops and markets its software (also called SAS), which helps companies gather, store, access, analyze and report on corporate data to a
of Johnson & Johnson. Starting from section 3, this essay takes mission statement, generic strategy, BCG Analysis, Growth Vector, and SWOT analysis into account. Section 4 consists of STP and 4P analysis, the main marketing strategies of Johnson & Johnson. In section 5, this essay studies on Johnson & Johnson’s micro and macro marketing environment. Last but not least, section 6 suggests soluti
the cost of all inputs, including the cost ofthe capital tied up. It therefore differs from traditional accounting definitions of profit.
In the original concept, within a sustainability framework,
the "profit" aspect needs to be seen as the real economic benefit enjoyed by the host society. It is the real economic impact the organization has on its economic environment. This is often confus
of data is hard to arrange in integrated structure.
ex) video, music, text message of social media, medical record etc.
Velocity
The time required to distribution and application after data generation shorten from several hours~ weeks to minutes, seconds.
ex) The news of Bin Laden's death retwitted 5000 per a minute
Now the world is in "Big Data" environment which is explosively inc
of Siemens answering to questions what, where and how.
¨ç What? - Leading innovation for marketing development
Siemens composes of portfolio focusing on environment such as Reproductive energy wind power generation and solar heat power generation. Also, environment-friendly technologies- water treatment tech and air pollution control tech- apply to all business. Besides, Siemens consid