beverages and this could threaten the potential success it presents again.
6. 5Forces analysis & 4Building blocks
1) 5Forces analysis
Bargaining Power of Buyers
The bargaining power of Coca-Cola’s buyers varies widely. Since they typically only carry asingle type of Cola Beverage (usually either Pepsi or Coke), very large restaurant chains have the highest amount ofbargaining power, and
a difference that the makers of ladies handbags should focus according to the level of handbags. Largely, it can be divided into luxury and non-luxury (mass), and both have different key success factors which are stated below.
[Key success factors for luxury and mass handbags]
Luxury Handbags Mass Handbags
-Establishing Brand Value -Considering functionality and practicality
-Differentiating
of success are introduced below.
• Chose best one strategy – best taste, best speed.
• Small business scope – they had great ideaand did not globally, acted locally in local area.
• Own taste development – through the help of expert from every sort of fruit, they learned best taste method of every single fruit.
• Special ownership – Mr. Lee a
of management systems that UNIQUE had make use of to be competitive. Lastly, this report will discuss the potential innovative ways that UNIQLO can achieve its goal of becoming a global brand that transcends cultural boundaries
1. Introduction of UNIQLO
1.1 Company Overview
Name : FAST RETAILING CO., LTD.
Established : May 1, 1963
Head Office : 717-1 Sayama, Yamaguchi City, Yamaguchi
of Full-time Employees (Consolidated) : 15,915 (As of February 29, 2012)
Paid-in Capital : 10,273 million yen
Number of Issued Shares : 106,073,656 (including holders of treasury stock)
Line of business : Control and management of overall group activities as owner and holding company
1.2 About Fast Retailing
Fast Retailing Co., Ltd. is a holding company. The specialty retailer UNIQLO