the core competencies that allow Ryanair to practically and wisely designs suitable airline operations within the bracket of their marketing network services in a market standard-based perspective. Ryanair needs to be goal-oriented and must not stop to rejuvenate and change their marketing plan strategies from time to time in order to re-invent the performance process upon the upgrading of rules
firm has on those issues
(2) Performance is a multifaceted concept that includes dimensions of effectiveness, efficiency, and adaptability. (Walker and Ruekert 1987)
(3) Performance measures that reflect effectiveness (as opposed to adaptability or efficiency) are likely to be most useful to managers.
Following Hart (1995), who argued that innovative environmental strategies lead
the new project.
4.5 Shared Value
The final goal of SAJO is to produce best value for consumers through rational and innovative management and to contribute the value to society. Group vision of SAJO is "Nature is delicious! Life is enjoyable! SAJO, the company that loves families!"
SAJO considers its consumers, companies, and employees as "Family". Since they emphasize the 'sense of famil
which is determined by various institutions and individuals.
1) Definition of the marketing
*Institution of the U.S.
1960 : Marketing is firm’s activity which makes products and services flow from producer to consumer.
1985 : Marketing is the process of performing price setting, promotion, and an idea for having trades which can satisfy objects of individual and organization.
the potential innovative ways that UNIQLO can achieve its goal of becoming a global brand that transcends cultural boundaries
1. Introduction of UNIQLO
1.1 Company Overview
Name : FAST RETAILING CO., LTD.
Established : May 1, 1963
Head Office : 717-1 Sayama, Yamaguchi City, Yamaguchi 754-0894, Japan
Tokyo Office : Midtown Tower, Akasaka 9-7-1, Minato-ku,
Tokyo 107-6231, Japan