grooming their appearance, there have been created new words such as ‘metro-sexual, ‘cross-sexual’ and/or ‘uber-sexual’ for males who explicitly and continuously care about their appearance. For men in their 40s and 50s, there is also a new word ‘NOMU-jok’, to refer to the people who want to look good and ‘No More Uncle”.
III. S.T.P Strategy
1. Segmentation
We divided
(1) function : line of defense to protect our body
(2) skin is classified to lung
(3) Distinguish Disease with skin color
Disease : acne on face, especially cheek
Facial color : white and have a light red
Attack stage : acne moved forehead to cheek from 2 years ago.
Attack inducement
irregular eating habit
having a taste with instant food.
stress
★ Oval-shaped face
Only slightly narrower at the jaw line than
at the temples, with a gently rounded hairline.
★ Round face
Full-looking face with a round chin and hairline.
Widest point is at the cheeks and ears.
★ Square face
A strong, square jaw line and usually an
equally square hairline.
★ Heart-shaped face
Face is wide at the temples and hairline,
narrowing to
Beauty becomes another asset, power
Concentration on their own interests and habits more
Spending habit of pursuing their own personalities rather than trends
70.3% answered as positive
consistent self-management' 34.7%,
'competent appearance' 27.5%,
'good image' 18.1%,
'expression of personality' 13.3%
'recovery of confidence' 4.9%.
hair in Blueclub. Second, there are many Blueclubs. It means that people tend to cut their hair in Blueclub because of convenience of movement. Although
Blueclub is cheaper than other shops and has many shops, there are many threats against Blueclub. First of all, Blueclub is not famous and popular for teenagers who can be the most powerful sponsor. Today, no popularity to teenagers mea