34.4% of 20s : Never( or mostly not) drink alcohol
53.5%(-20.6% for 5 years) of 20s : Interest of cars
43.1% of 20s : Stay at home in holiday
(“Moving is Money!”)
After graduation of higher education
Because of bankruptcy of Lehman Bros. Holdings Inc., “Subprime Lending” and housing bubble in United States
Especially worse impact on economy of developed c
Position
They execute their strategy to customers by providing what customers want but in a very limited ways. Hermès targets their highly privileged customers by showing them what Hermès is trying to achieve ultimately: the high quality of life. This kind of targeting is possible and effective because of the company’s craftsmanship history which was mentioned above. Also the ‘
life : QOL)에 관련된 과제에 관심이 많다.
“삶의 질(quality of life)”이란 인간 삶의 내용을 다루는 개념이다. 인간의 가치와 관련되는 개념이기 때문에 인간 삶의 다양한 측면에 상이한 평가가 이루어질 수 있다. 따라서 경제학자는 경제적으로 윤택한 삶을 질 높은 삶으로 볼 수 있고, 사회학자는 사회
positioning. Instead cyworld is replacing that position, because cyworld is the most widely used communication method. Some people connect to cyworld at least once a day, and some company shut cyworld in order to prevent employer from spending so much time on doing cyworld during duty. This means that cyworld put down roots in our daily life, and became a pattern of life. Now it is one of the soc
2) Targeting
JIN Air’s targeted consumers are young people between 20 and 30. They show tendency to enjoying their life. This segment shows high growth rate and JIN Air concluded that it can secure the longer customer life value by capturing this segment.
3) Positioning
JIN Air tried to position its product as ‘new airline service pursuing premium and practicality at the same time’ in i