of the Quality Function Deployment (QFD) and it utilizes a planning matrix to relate what the customer wants to how a firm (that produces the products) is going to meet those wants. It looks like a house with correlation matrix as its roof, customer wants versus product features as the main part, competitor evaluation as the porch etc. It is based on "the belief that products should be designed t
of the Quality Function Deployment (QFD) and it utilizes a planning matrix to relate what the customer wants to how a firm (that produces the products) is going to meet those wants. It looks like a house with correlation matrix as its roof, customer wants versus product features as the main part, competitor evaluation as the porch etc. It is based on "the belief that products should be designed t
of revenue from foreign sales by 2017, making Dong-A a genuinely
global enterprise.
Customer & Competitor
1. Customer
The main Korean customers of Tempo are mostly the women who are between the age of 35 to 50 and married. Some women in 10s and 20s, who have active life style, use Tempo also. They have high commitment to repurchase the brand (high customer royalty) and prefer tampons
Executive Summary
SPA brand is Specialty retailer of Private label Apparel. "SPA" is a clothing retail strategy that is commonly known for its efficient and reasonable price labeling, quick trends adoptability, and well known world-wide branches. Manufacturer is main body of decision making because he/she manages everything from manufacturing to circulating. Trough vertical integration of pl
2) The strategic developments of the growth
1. Vision
- Functional-Healthy Product
- Well Being
- The young trend which maintain their body
2. Sensitive Design
A tool fill with beer have 3 sorts of bottles. 330ml bottle, 355ml can, 1,600ml pet. They want to appeal to women so it made by S line. Also they choose dark green colors the first.