mythic bitch.
HEATHER CHANDLER
Veronica. Finally. Got a paper of
Kurt Kellys. I need you to forge
a hot and horny but realistically
low-key note in Kurts handwriting
and well slip it into Martha
Dumptrucks lunch tray.
VERONICA
Shit, Heather. I dont have anything
against Martha Dunnstock.
HEATHER CHANDLER
You dont have anything for her
either. Come on, itll be Very. The
notell give her shower nozz
approached. "Excuse
me, young man, are you an actor?"
Yeah, I was, a long time ago.
It was Norma Shearer.
Norma Shearer, at the time,
was one of the few remaining icons...
...of Hollywood aristocracy.
A petite blond in a striped, short robe.
"Pardon me for being curious, young man,
but why are you always on the phone?"
Gotta pay my bills.
"Youre not a bookmaker, are you?"
No, Im not a bookmaker.
approaches. CAPTAIN
FRANCO.
FRANCO
American?
WHITTLESLEY
Yes. Thank Christ somebody speaks
English. Im Dr. John Whittlesley.
You have some crates of mine on
board. They were shipped by mistake
to the Natural History Museum. We
have to get them off the boat.
FRANCO
You have I.D.?
Whittlesley runs a trembling hand through his hair, trying to keep
control and appear reasonable.
WHITTLESLEY
No. Let m
IB Strategies based on 4P
In France and China
03 / IB Strategies – Lolita Lempicka in France
Product strategy
Emphasized ladyishness
☞Hired talented designers and staffs from local
Round and spherical shape of containers symbolized ladyishness
☞container design grabbed women’s attention
“Efficient”
Price strategy
Relatively higher labor cost than Korean w
1. AMOREPACIFIC
1.1. Introduction
AMOREPACIFIC Corp. have targets to be a global beauty company with its core businesses in cosmetics and personal care and health products. It was founded in 1945 as a Pacific Chemical Company and it has been involved in beauty products.
AMOREPACIFIC seeks to push the boundaries of traditional beauty with innovative solutions drawn from its rich Asian herit