for fashionable men
- As an increasing number of men are interested in grooming their appearance, there have been created new words such as ‘metro-sexual, ‘cross-sexual’ and/or ‘uber-sexual’ for males who explicitly and continuously care about their appearance. For men intheir 40s and 50s, there is also a new word ‘NOMU-jok’, to refer tothe people who want to look good and ‘No
of combating cannibalism for nearly 50 years; it is predicted very hard for ODI to penetrate the market without original marketing program. For analyzing this case and suggesting better marketing program, the mix of 4P (Price, Product, Place, Promotion) and 3C (Company, Customer, Competitors) is going to be applied.
II. Assumption Analysis
1) As Daniel Garrison explained, “No farmer is go
the company offers the lowest cost of fare than its competitors inthe airline. On the other hand, Ryanair has also become a focuser because it concentrated on a narrow customer segment which include Irish and UK business people or travelers who could not afro to fly major airlines.
The main goal ofthe company isto provide a no-frills service with low fares designed to stimulate demand. At
to customers by reinforcing core services, getting rid of unnecessary services, simplifying complex procedure and regulation, and reducing cost
4. Marketing MIX
1) Product
Jin Air’s product is transportation service. It has 3 flight service routes: to Jeju island, Bangkok and Guam. To Jeju Island, they serve 24 flights a day. To Bangkok and Guam, 7 flights a week, everyday. Forthein-fligh
of CSD industry in US, the supermarket takes a most ofthe place and fountain outlets and lastly vending machine. When these industries became active CSD industry gets profit together.
-Well being trend, were the threat for CSD industry
People started to feel that the CSD is bad for health. They start to buy non – carbonated beverages like juices, sports drink, or water.
Exhibit 7