I. Keeping oldcustomers
Situation
Nowadays, Many people use smart phone. Smart phone industry in Korea started lastly but it has the fastest spreading speed of smart phone. The driving force of rapid prevalence of smart phone is useful applications. We look into mobile messenger in many applications, especially Kakaotalk and my people. Currently, more people use Kakaotalk than my people. Kaka
Old Money’ segment rather than the other two groups.
3.3.1. How do we know?
One of the most evident facts showing that they are not targeting ordinary luxury goods customers is the extraordinarily high price. The high price implies that they are targeting people who don’t bother much to spend fortune on their products. According to the research and the evaluation of current communication s
oldcustomers for this product. And also we are worried about Gorosoe is not famous for public especially young people, so we will make a strategy to advertise this product well-known.
Ⅱ. Situation Analysis
A. The Internal Environment
Review of current marketing strategy and performance
Gorosoe is only famous in the place where Gorosoe is produced. Gorosoe tree grow naturally Baek-w
customers.
However, there are bright sides to Dell’s macroenvironment. One bright side is that the main consumers of the laptop market are people in their 20s and 30s. These people tend to find products efficiently through the internet. Unlike corporations and oldcustomers, young generations are more familiar with foreign goods and prefer them. In addition, there is also subsidy from the gove
I. Why Pizza-Hut?
Pizza Hut is a subordinate company of YUM Brands, Inc. Pizza Hut Korea opened their first restaurant in Itaewon in 1985. It had been using the catch phrase, “함께 즐겨요, 피자헛” which reminds people of joyful time with close people having Pizza Hut Pizza. It also has various records that prove high satisfaction of the customers or their strong brand power. In fact,