Study purpose
중경시의 스포츠관광발전 저해 요소를 파악하고 가능성을 연구하여 스포츠관광 활성화 방안을 모색
Study method
-중국 스포츠관광 개발의 현황 및 문제를 분석
-SWOT 분석
-스포츠관광 개발에 실제 활용할 수 있는 대안 제시
-스포츠관광 발전가능성을 제시
Oversea
UK – Horseback riding,
ADVANTAGE
Cost reduction
- price competitiveness
Local production
-Improve Local Responsiveness
Decrease
foreign-exchange loss
Why?
- Excessive
cost reduction
- Side effects of
expanding overseas
production bases
Case study : Nokia
In 2007, recalled 46,000,000 cell phone battery that supply from Matsushita
In 2009, recalled 14,000,000 cell phone charger that
Ⅰ. Introduction
1. Foundation philosophy of THE FACE SHOP
1) 친환경 기업
-“Natural story”라는 슬로건으로 기존 화학원료로 생산되는 제품과 달리 천연 추출물로 생산하여 그 품질은 물론 환경오염에 대한 예방 차원에서 친환경적으로 고객에게 다가가고 있음.
2) 고객 제일주의
-합리적인 가격, 최고의 품질
Ⅰ. Introduction
■ The purpose of this report
The modern society can be told that it is a standardization society in aspects of the products' qualities and functions by reduction of the production cost and innovation of technology from building mass-production up. Therefore, it is difficult to have the competitive power in goods' quality and price in this society. For these reasons, in
4 Customer Analysis
4-1 Customer Expectations
Young age Mid-life Late-life
Interest Adventure, Challenge Adventure, Relaxation Leisure, Health
Company Peers, Friends, Lovers,
Circle members Friend, Lover, Circle member, Family, Lover
Leisure Travelling, Experiencing
Leisure Travelling, Leisure, Fishing, Experiencing Travelling, Climbing
Leisure Time Weekends, Holidays
Vacation season W