Ping Golf, and Nickent Glof all launched series of drivers that allowed golfers to install different shafts into the driver head to produce different launch characteristics.
Endorsements
Leading golf equipment companies had always struck endorsement deals with the game's best-known players to enhance their image with consumers. Because, it's common for recreational golfers to base purchase de
3. Expanding Investment on Endorsement with Tour Professionals
Because it became difficult to diversify products due to regulations, golf equipment manufacturers relied more on endorsements of famous touring professionals. As the number of people interested in recreational golf boosted after Tiger Woods’s appearance in 1995, the number of people exposed to golf broadcasting or golf magazines
SUMMARY
Callaway Golf Company
Callaway Golf Company had become the leader in the golf equipment industry by developing technologically advanced golf clubs that compensated for the poor swing characteristics of most amateur golfers.
Ely Callaway, the founder of Callaway Golf Company, understood the importance of the physics of golf, so much that he made the phrase, “you can’t argue with p
order?
-What?
That Jews shouId be first.
Yeah, I wouIdve thought itd be dogs,
coIoreds, then Jews.
Mustve been some meeting to come up
with that. Some guy had to say:
I have to say, Jews bother me
more than the dogs.
So now a dog goes there.
Does he read the sign and leave?
I wouldve put dogs first.
A dog can take a piss.
Youre waIking barefoot.
A Jews not gonna Iift his Ieg
and pee on the waII.
ping.
The small boats of Mystic tug restlessly at their
moorings.
OLDER CHUCK (V.O.)
He had taken us to worship, where,
what was for him, the holiest of
holies. And, for us too by the
end...
??
EXT. DOCTORS OFFICE - LATER
Chuck stands silently on the periphery of a gathering of
people. They surround a small building, a neighborhood
clinic. A worn gray stone, long in the earth, dedicates
the struc