Historical Background
The 1990s
-The Age of violence and wars
-The decline of Communism
Dissolution of the USSR (1991)
Ethnic conflicts
ex) Yugoslav wars, Bosnian genocide, Rwandan genocide
The 1990s
German reunification in 1990 –
result of the fall of the Berlin Wall.
The eastern Germany (communist) integrates with western Germany (capitalist).
Globalization
-The IMF c
1. Introduction
1) reason of choice MSA
Health insurance is an insurance that pay medical cost.
We don't know when we sick, what we catch disease or how we sick.
And when medical cost is big, it is a burden on people.
So insurance exist as way to guarantee living healthy.
However, now Korean health insurance face with a crisis.
Our health insurance premium is low, so expenditure of medical
I. Introduction
1. Origins
1) Geographical origin
: Venice was built in the center of water to avoid invasion by Lombards in 6th century.
2) Place name’s origin
: (Common opinion) It is derived from the ancient “Veneti” people who inhabited the region by the 10th century B.C.
2. Location
- Venice is located in the northern shore of Italy. Exactly, its location is Veneto, Italy.
Expected Effectiveness
1. Lobby is the first destination when customers enter. Therefore, we are going to change it differently to make lobby's certain image and increase publicity effect and WOM.
2. Remove the escalator which is unnecessary and take too much space in narrowed place so that we would expect reduced electricity consumption and broaden some spaces.
3. Install a coffee shop which
3. ST strategy
(1) 'Korean beauty Appearance' and 'There are many similar hotels'
Emphasize Commodore's beautiful appearance, old tradition, and history to differentiate itself from the competition. Because Nampo-dong is the center of Busan, there are many similar grade hotels. So, Commodore have to operate the hotel way to emphasize Korean beauty, tradition, history, and so on.