distribution efficiency, which will encourage rural consumption and unleash the huge potential of the vast rural market.
2-3. The rise of the middle-class
A rapidly growing middle class has emerged. According to the National Bureau of Statistic of PRC (NBS), middle class refers to those with annual household income of 60,000 yuan (USD 7,230) to 500,000 yuan (USD 60,240). This group of people
Analyzing and predicting
1. Market segment descriptor (시장 분할 기술자)
각 분할된 시장의 인구 통계적, 사이코그래픽 Profile을 소비자행동과 연결
소비자행동과 상관관계가 “충분한” 인구통곜적 변수를 도출
인구통계적 변수로 그 분할시장을 설명
Trend analysis (동향분석)
인구통계적 요소 변화
질적 자료의 정리
- 도수분포표 (frequency table)
데이터 각 값의 출현 도수를 세거나 몇개의 구간으로 나누어 각 구간에 속하는 데이터의 개수를 세어서 정리한 표.
1) 작성 방법
1. 자료의 개수를 센다.
2. 자료의 최댓값과 최솟값을 구한다.
3. 계급의 수를 정한다.
4. 계급의 폭을 구한다.
5. 계급의
Ⅰ. Current status of Korea's marketing channel
After opening of marketing industry in 1996, a variety of new companies began to emerge in South Korea. The rapid growth of discount stores, TV home shopping and Internet shopping make the marketing industry change rapidly. This phenomenon in the marketing market means that marketing firms stick together to achieve the economies of scale. Accordi
1. Problem Description
As it was stated in our research proposal, consumers of Apple Inc. are more likely to buy the next version of the product they are using or additionally purchase other products of Apple. However, this is not just it. The phenomenon which seems interesting to us is that Apple has this type of customers relatively a lot more than other companies or manufacturers in the sa