image of the casino industry by promoting various activities that contribute to the society. In addition, all employees of GKL are making efforts under the top-priority corporate scheme to overcome any negative view and biases of the casino industry. GKL has been aiming to become a premier company that pursues high profitability and contributing to the national through a consistent profit model.
share ownership in residential-style properties with the same service of the Hyatt brand.
-Marriott Corporation
Marriott International, Inc. operates and franchises hotels and related lodging facilities worldwide. (The headquarter is located in Bethesda, Maryland, United States) It operates and franchises hotels and resorts under various brands Founded by J. Willard Marriott in 1927. J. W
1. Leisure as Big Business
Changing demographics
11th largest industry profits in 2006
Annual revenues of over $100 billion
Triad—amusement, entertainment, recreation leisure activities
Entertainment content—live performances (theatre, musical concerts), interactive experiences (recreation, amusement parks, travel, gaming) and media (m
leisure’ that is its business
• 2 or more parties
• There is a conflict between their interests
• Either party believes they may be able to influence the outcome in their own favor
• There is the possibility of reaching agreement
• The parties are willing to compromise
• There are tangible & intangible factors in negotiation.
• An assumption
2) Targeting
JIN Air’s targeted consumers are young people between 20 and 30. They show tendency to enjoying their life. This segment shows high growth rate and JIN Air concluded that it can secure the longer customer life value by capturing this segment.
3) Positioning
JIN Air tried to position its product as ‘new airline service pursuing premium and practicality at the same time’ in i