1. Introduction
The reason that we chose this case was one of our team member had a scrap book on case analysis. We took a look and looked for the material which was related to our lecture. The subject was interesting through the time we spent on team project. Web is the most popular services in Internet, so many company will ask question about “How to acquire customers on the Web”. This ar
status members are less restrained by norms and pressure to conform
Some level of deviance is allowed to high-status members so long as it doesn’t affect group goal achievement
On Group Interaction
High-status members are more assertive
Large status differences limit diversity of ideas and creativity
On Equity
If status is perceived to be inequitable, it will result in various forms of co
Studies on our customers, competitors, and collaborators
1. Customers: Analyses on the target customers
Segment Age Profession Characteristics
1 20-25 University students - Especially, freshmen & discharged soldiers are interested in their appearance
- Most of them are tech-savvy, using the Internet and other technological devices on regular bases.
- Because of their lack of social confid
I-1. Reason for Selection (Current Market Situations)
SNG's market scales continue growing up rapidly, 76,000,000 U.S dollars in 2008 will grow up more than 10 times in 2 years. it is expected to reach 826 million U.S. dollars in 2010. and it represented to increase about 30% than last year.
I-2. Research Subject
Hypothesis
SNG has several problem in present and would happe