Targeting
For targeting, SPAO decides to target very broadly (undifferentiated marketing) that it target All Generation without any restrictions in age. This is why SPAO has chosen Korean idol groups Girls Generation and Super Junior to target the customers in the teens and the twenties, and Korean public actor An Sung-Gi for the forties and fifties.
c. Differentiation
SPAO has defined four co
earn income in society, they have powerful spending ability, but they have barely enough time to do their shopping
- Metrosexual(the single young man with a high disposable income, living or working in the city -because that’s where all the best shops are- is perhaps the most promising consumer market of the decade.), Mr.Beauty, Ubersexual etc.
- Trading-up phenomenon – spending pattern
target consumers.
Initial outcome
Developing an unusual loyal customer base.
- By 1992, Saturn had sold 500,000 vehicles
- By 1995, Saturn had sold 1,000,000 vehicles.
2. Picked as “Best car” from numerous magazines and organizations.
-Saturn earned that honor for an astounding four consecutive years, and it was the only nonluxury brand to be at near the t
Brand name (슈퍼커플.com)
사업 소개 (Business Introduction)
데이트 코스, 기념일 이벤트를 장소, 물건, 이벤트 그리고 내용까지 모두 설정하여 이벤트를 원하는 고객께 제공. 팩키지 여행과 같은 개념입니다. 평상시에는 할 수 없는 이색 데이트 코스를 개발, 상품화 하여 하나의 팩키지 같은 상품으로 탄생
, ③만기수익률, ④이자지급기간과 어떠한 관계를 가지는지 설명하시오. 5. 순자산가치면역전략(net worth immunization strategy)과 목표시기면역전략(target date immunization strategy)의 차이점이 무엇인지 설명하시오. 6. 펀드투자의 특징을 직접투자와 비교하여 5가지 기준에서 요약하여 설명하기로 하자.