The Era of Baseball 1,0
태생이 모기업에 의존적인 형태의 프로야구단
과거에는 지상파 중계로 노출효과가 야구단 운영비보다 많은 구조
기업의 안정적인 자금 공급으로 야구단의 無마케팅
하지만 지상파 중계가 줄어들고 관중수가 줄면서 노출효과 급감
기업마저 외면하는 야구단 운영
1 Introduction
We're used to take a break or go somewhere for rest. But in Korea, the "leisure" wasn't usual concept for Koreans. Before 70's, we were too busy to have leisure time. But we held the Asian Games in 1986 and Olympic Games in 1988. After that, Leisure became popular and the demand of leisure made a huge increase. And also the law of travel restriction was removed. And increasing dem
The results in international matches
(1) World baseball class semi-final - the 1st World Baseball Classic in 2006, korean national baseball team went to semi-final. Our national team gave fun and hope to korean people by defeat America and Japan.
(2) Champion on the beijing olympic. - The beijing olympic in 2008 was the most meaningful competitions in korean baseball history. Our national baseb
1. Identify the facility
Modern football stadium opened in 2005
Full changing color outside
Name
FIFA World cup Stadium Munich
(During 2006 FIFA World Cup)
Rights to name thestadium for 30 years
Allianz
Leading Financial services providers worldwide
Sponsor Allianz arena& FC Bayern Munich
Official Name
UEFA(Union of European Football Associations)
‘FIFA World Cup St