the mass of people is paring to brand image when advertisement execution.(This could be adapted to the effect of endorsers on attitude formation. the image, behavior, and values ofthe endorser must be compatible with the image desired for the advertised brand. For example, 하우젠 advertisement model Kim yu-na.) Other rival companies gain this strength whereas e편한세상 don’t have model
the line of national security. Plus, the actual battles happened after the president Lee was elected like the Daecheong sea fight in 2009, The Cheonan Sinking in 2010 and the artillery attack to Yeonpyung-do on November 23th, 2010. Every time he said with confidence that the government would react for safety and peace of people. This made his characteristics as a conservative politician who is ab
the two experts
The interview was conducted on June 5th, 2010 at the professors’ office for around 20 minutes, respectively. The questions we have prepared for the interview is attached at the end ofthe report as Appendix I.
After the interview, we analyzed what our interviewees said and figured out the contents can be falling under three parts; first, merits and characteristics of Andr
of
experience, First of all, the case of manufactured goods was
investigated around the center ofthe big stores in terms of cost where
to buy items and In the case of non-manufactured goods such as pork
surveys were conducted in a residential area of each staff. The second
aspectofthe problem was the transport and kept out a
the book, The Strange Case of Dr. Jekyll and Mr. Hyde, the author Robert Stevenson demonstrates two characters, Dr. Jekyll and Mr. Hyde. Dr. Jekyll, who is respected and a high class gentleman in England society, is a character represented as goodness. On the other hand, Mr. Hyde who shows badness and evil is the other hid aspectof Dr. Jekyll. In short, what Stevenson wants to say through these