for luxury handbags and quality leather goods, whereas only a few percentage of wealthy consumers are interested in carrying decent handbags a couple of years ago. Furthermore, double-income family also fueled the higher purchasing power so that they are willing to spend additional dollars on luxury handbags.
In addition, big-box discounters such as Wal-mart or JC penny play a significant role
for established companies to enter new markets through strategic partnerships or mergers.
China extended its lead over the U.S. as the world’s largest automaker in November 2009, with production and sales more than doubling from a year earlier to both surpassing 1 million vehicles. Chinese automobile companies, strongly supported by the government, are showing its willingness to enter Americ
For this atmosphere, except the 4P parts, interior design is significant factor. When customers firstly walk in the restaurant, the general image of the place is determined by the interior style. By equipping soft, fluffy chairs instead of plastic chairs, decorating floors and walls by wooden materials, cozy and comfortable atmostphere. In this atmosphere, customers are more willing to stay in th
Different price to different consumers
third degree price discrimination .
classifying customers in accordance with willingness to pay.
The answer from this company:
“frankly speaking, we cannot use price discrimination as much as you can think. Because we make a deal, in advance, with massive scale with our partners. Therefore, there is not much room for differentiating price
Ⅰ. Introduction
Ⅱ. Definition and explanation
Ⅲ. The origin of the theory of LMT
Ⅳ. The main dependent and independent factors that are being studied in this theory and their relationships
Ⅴ. Empirical article in the information system literature that uses the theory
Ⅵ. Conclusion
Citation