분야
pptWhy select Nate?
MAIN SUBJECT
About Nate
Questionnaire Analysis
VS Naver
Marketing mix
CONCLUSION
By using this plan we introduce new marketing mix to you. We think this change mainly appear in product and promotion mix. By this strategy, nate attract target customers intended positioning.
Please, notice the product mix.
First, Connection and unity between model and brand are the main point. Did you see the nate’s preexistence design and new main design? As you know, our new nate main design connects nate and its brand image.
Second, Nate fit the logo color. One color can be the most critical identity of the product. Color can help recognition of the brand, recognition of product and creation of image. So nate use Orange color. Preexistence color is red and blue color. To fit the logo color we choose one color- the orange color. Orange color looks active. This active color reflects nate and cyworld’s communication image and give friendly feeling.
So the main page of nate and the brand logo of nate can define the brand image of nate. Why brand image is important? Because Consumers can be affected by not only the product’s function but also its image.
I will introduce the promotion mix now. Please notice the promotion mix.
First, Nate advertise the new main page to customer. Advertising gives information, and attracts awareness and attention. Like naver advertised new main page in 2008’s end of the year. Did you remember ‘Our naver will introduce new main design in 2009.’? Now Nate is advertising the nate cimentic. But we think nate cimentic should be developed more conveniently. Developing this program more convenient, Nate must advertise new main design on TV. This advertise doesn’t have to have famous actor and actress. Our target is 10s and 20s. So, our advertise model is common 10s or 20s people.
Second, Nate has to open a promotion. If we click internet explore icon in ‘바탕화면’, We can see easily Naver. As you know Most Korean people’s first main page is Naver. Although Naver’s main page is familiar with users, Nate must change their habit. Surely, this is very hard and effortful stage. But Nate give the benefit which 10s and 20s really want, targets have motivation using nate for first page. The example of promotion is gift event. Nate give gift-con which can buy variety item at popular off-line store or BGM coupon in cyworld who set cyworld as first page. Through this stage people get familiar with nate’s new main design and brand logo.
Promotion benefits could persuade Internet users to using Nate.
Finally, those changes could make nate NO.1 famous portal site.
인터넷으로 검색한자료가 아니라 도서관에서 책들을보며 직접 작성한 자료입니다.
그래서 여기서 판매되는다른 레포트랑 중복되는내용이 전혀없는레포트입니다.
그리고 중간중간 영어로된문장들도있으니 참고하시길 바랍니다
- 오늘 본 자료가 없습니다.
- Given imaging 회사에 대해(무선내시경)
- [A+ 리포트] 나는 중견 기업인 서울식품(주)의 전략경영과장으로 재직하고 있다. 사장님은 나에게 회사의 성장과 장기 발전을 위하여 새로운 제품개발을 하라는 중장기 계획을 맡겼다. 다음 달 전략기획팀과 1차 전략회의를 갖기로 하였다.위와 같은 상황을 가정할 때, 1차 전략회의에서 토의해야 할 안건으로 ‘제품개발을 위한 기획서 초안’을 만들어 보시오.
- 공차 기업분석과 성공요인,SWOT분석및 공차 마케팅전략 분석과 향후전략 아이디어 제
- 뷰티사업계획서 Nailart shop
- [호텔경영] 하얏트(Hyatt) 호텔의 SNS마케팅 분석
해당 정보 및 게시물의 저작권과 기타 법적 책임은 자료 등록자에게 있습니다. 위 정보 및 게시물 내용의 불법적 이용,무단 전재·배포는 금지되어 있습니다. 저작권침해, 명예훼손 등 분쟁요소 발견 시 고객센터에 신고해 주시기 바랍니다.
