소개글
[소비자 행동론] 담배 브랜드 `레종팝`의 광고효과 분석(영문)에 대한 자료입니다.
목차
1.Situation
2.Research
3.Suggestion
본문내용
To understand the implications behind the smoking habits of smokers
To understand the reasons behind smokers’ disliking of Raison Pop
To understand the possible ways to improve Raison Pop’s communication method