분야
pptWhat is Apple’s design process?
Case study: iMac (1998)
Simplicity & choices
#2: Design a full experience
Apple re-legitimize vertical integration
#3: Lock customers in
#4: Sell at a premium
#5: Cross-sell your product line
(22 % of Apple’s revenues)
Revenues generated by App Store sales since its creation
App Store contribution to gross profit since its creation
Apple authorizes and sometimes promotes apps competitors
to its iTunes Store during keynotes.
How did Apple cross the chasm?
iPhone and iPod sales have enabled the Apple brand to cross the chasm.
Example: Amazon Kindle sold 3 m units in its first year. Apple’s iPad did the same in 80 days.
