소개글
[마케팅, international business]스타벅스, starbucks에 대한 자료입니다.
목차
History
The Most Updated Revenue
The Starbucks Value Position
International Business Strategy
Business Scope in Korea
Competition
Future Plan
본문내용
“Customer Intimacy” , creating an uplifting experience every time
1. Employees are its first and vital “Partners”
gives health insurance and stock options to even the most entry-level partners.
encourages promotion from within the company
Its employees satisfaction rate is in the 80% or 90% range.
It had one of the lowest employee turnover rates in the industry-just 70%,
This leads manager stability, which enables the store to recognize regular customers more and provide personalized service.
2. “ Customer Snapshot”, a mystery shopper program to measure service performance
( Service, Clearness, Product quality, Speed of service)
하고 싶은 말
스타벅스 역사, 성공요인, 재무분석, 해외 마케팅, 경쟁구도 등등을 무지 자세하게 .. 것도 영어로! 작성한 ppt임다