분야
pdfFerris
Jihoon Jeong
Hoon Sung Jung
Eunji Jung
Dohyung Kim
Heanmin Suk
Confidential
Ferris
Mission
Become pioneer(aka. Apple) in the
premium sensor market
Value Proposition
Focused and fast-paced R&D to
provide high quality sensors to serve
customers in high growing premium
segments
Strategy Overview
1) Product differentiation in the premium segment (H/E, Performance, Size)
2) Divestiture of L/E and Traditional segment, and focus in premium segment
3) Aim high to price high, and enjoy customer loyalty
4) Production capacity increase as demand increases
Confidential
Strategy R&D
R1 Long-term strategies by introducing new products : Focused R&D - H/E & Performance
R2 Product revision with a focus on H/E and Performance
R3 Continuous revision of existing product but with lower “AGE” with “Prod. Coord.”
R4 Development of new product pre-occupy the market : Focused R&D - Size
R5 Continuous revision of existing product but with lower “AGE”, rather than “Prod. Coord.”
comparing with other competitors positions
R6 First quarter concentrated product revision : Fast-paced R&D
Confidential
Strategy Marketing
R1 Focused strategy : Launched 2 products in H/E and Performance segment
R2 Continue drive H/E and Performance segment
R3 First bold business decision to L/E divestiture
R4 Dominant M/S in H/E and Performance & Second bold decision to Traditional divestiture
R5 Secure M/S in H/S and Performance, but expand new product in Size segment
R6 Third business decision to H/E(that migrated to Traditional) segment,
but decision-made to convert profit of focused products
