분야
pdfDesign & Creativity
Page 2
Original (naive) idea was to help our business students to:
(1) Develop innovative ideas for a Business
(2) See their ideas develop into prototypes.
(3) Learn a little about design; Also help Otis students learn a little about business.
(4) Work effectively in an interdisciplinary team
Stumbling into Design Thinking
Design faculty members are really good at frameworks for analyzing observations
and generating ideas.
Design students are really good at coming up with creative solutionsto business
problems, even though they know little about business.
Unlike them, Business professors and students are poorly prepared for creative
thinking.
No Wonder Businesses Lack Creativity -
We Don’t Do a Good Job Teaching Business Students!
Surprising Discovery!
Wasteful of Natural
Resources
1.5 Billion Oil
Barrels/Year for Water
Bottles (United States)
Expensive
$15 Billion Water Bottle
Industry in United States
(2007)
Average $1 per bottle
Toxic Materials
Bisphenol A (BPA)
Lab tests on 10 brands of
bottled water detected 38
chemicals including
bacteria
caffeine
pain reliever
acetaminophen
+++
Pollutant
Producing 1 kilogram of
PET plastic results in air
emissions of
40 grams of
hydrocarbons
25 grams of sulfur oxides
18 grams of carbon
monoxide
20 grams of nitrogen
oxides
2.3 kilograms of carbon
dioxide
Solving the Plastic Water Bottle Problem
Unsanitary Lack of
Maintenance
Lost Public No Filters or
One Stage
Only
Instead of developing a different bottle, why not reduce
the need for them?
Public Water Fountain Problem
Transparency
Filtered
Hygiene (sensor)
Appealing (no drain)
Refilling station (bottle)
Service
TrubluIndoor Drinking Fountain
