분야
pdfteam
Alyse Mongalo | Co-Founder
ajmongalo@gmail.com
310-418-9518
Melanie Abantes | Co-Founder
melanieabrantes@gmail.com
713-401-7497
Adriana Moyano | Co-Founder
amoyano9@gmail.com
310-561-6070
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problem
…and results in lost opportunities to strengthen local communities.
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Bottled water causes enormous environmental damage…
A completely different, values-led water company that
Reduces environmental damage
Stimulates and supports local economies.
Build a profitable company.
mission + vision
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Sustainability
Local Self-Sufficiency
Profitability
$
Sustainable
Packaging
Local
Water
Local Sales Channels
Donate
Citizen Local
Citizen Dine
Citizen Home
Citizen Mobile
Pilot City: Venice, Ca. & Adjacent Area To be franchised across the US.
restorative model
Local Bottling
+ Packaging
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Volunteer
BUY LOCAL.
SUPPORT LOCAL.
Recycling Program
products
600ml
Citizen Water
Glass Citizen Active
Aluminum
1000ml 600ml
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sales strategy
Target local, progressive residents to drive widespread adoption.
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2
Citizen Local
Retail stores
1
Citizen Mobile
Events/festivals
4
Citizen Dine
Casual and fine dining
3
Citizen
Home
Household delivery
Social Drinker On-the-Go Eco-Friendly Trendsetter
pricing
Citizen Active
Citizen Water Citizen Water
Aluminum - 600 ml Glass - 600 ml Glass - 1000 ml
Local 12 × 6-packs
$50.00
12 × 6-packs
$60.00
Dine
Pallet of 72
$60.00
Home
6 × 6-packs
$36.00
Mobile
Individual
$1.50
Individual
$1.99
Pricing Position: Medium to high.
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giving back
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Donate 1% revenue or 10% of net profit.
Local distribution results in less CO2 emissions.
Employees perform 40 service hours per.
Share Earnings
Volunteer Time
Protect Environment
The Citizen
Water Promise
(Including franchises)
sustainable operations
Purchase Filter
Fill
$
Sell
Collect
START
OVER
Take accountability & create a cyclical operational model.
Wash & Reuse
Glass Bottles
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Storefront Depository
recycling program
Citizen Mobile Citizen Home & Citizen Dine
Citizen Local
Each sales channel will have a corresponding means of recycling.
Recycling Bins
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Gratis Bottle Delivery & Replacement Service
market: bottled water
Market Size:
$11B annum
84% of all Americans
drink bottled water.
34% drink bottled
water more than
once a week.
Bottled Water Reusable
Bottles
Not enough competitors integrate social values into their businesses.
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Stainless Steel
BPA-free Plastic
Filtering Caps
Pouches
Glass
Coca-Cola
Nestle S.A.
Pepsi Co.
Flavored Water
173+ other brands
Top Bottled Water Brands
Company Market Share (%) Water Source
Aquafina PepsiCo Inc. 10.8 Purified
Dasani Coca-Cola Co, The 9.6 Purified
Poland Spring Nestle S.A. 6.0 Spring
Nestle Pure Life Nestle S.A. 5.2 Spring, Purified, Well
Glaceau Smartwater Coca-Cola Co, The 4.7 Purified
Deer Park Nestle S.A. 3.6 Spring, Purified, Well
Arrowhead Nestle S.A. 3.0 Spring, Purified, Well
Private Label - 15.3 -
Others - 41.8 -
No dominant label or strong brand loyalty.
competitive brands
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competitive positioning
High Price Low
Price
Still +
Unflavored
Bottled
Water
Emotional
Functional
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Beach community supportive for
“local” and environmental causes
Young demographic (average age of 34)
Large tourist population (16M per year)
Numerous festivals and events,
shopping, entertainment, farmers
markets, and night life.
Flagship: Venice, CA
Influential community, profitable market - ideal for creating brand.
Population: 31,018 (2010)
Size: 3.1 square miles
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